The Recognitions - pg. 736

It's too simple. It's too goddamn simple for them to understand. They still think their cigarettes would cost them half as much without advertising. The whole goddamn high standard of American life depends on the American economy. The whole goddamn American economy depends on mass production. To sustain mass production you got to have a mass market. To sustain a goddamn mass market you got to have advertising. That's all there is to it. A product would drop out of sight overnight without advertising. I don't care what it is, a book or a brand of soap, it would drop out of sigh. We've had the goddamn Ages of Faith, we've had the goddamn Age of Reason. This is the Age of Publicity.